Case study: How this store made over $50,000 on Etsy in just 1 day
A great way to become a successful seller on Etsy is to learn from your competition. It's useful to look at Etsy stores that sell things that are similar to your niche, and learn from their best practices.
In this case study, we look at how this Etsy store made over $50,000 in sales in just 1 day. And we give you some tips on how to grow your very own Etsy business.
Now, let's take a look at this incredibly successful Etsy store:
Tips & tricks to take away from this case study - How to grow your Etsy store
First of all, in order to see some detailed examples of how this Etsy shop succeeded on the platform, we encourage you to watch our YouTube video above.
Once you've done that, let's look at some key takeaways. Here is a list of tips & tricks you can use to grow your Etsy store and get more sales:
1. Add a banner & shop announcement
As you can see in the video, this Etsy store has a very impactful banner, containing useful information. The same can be said for the shop announcement.
You can easily create an attractive Etsy store banner in Canva, or similar editing software. Or if you need help, you can find someone to design it for you, on freelance platforms like Fiverr.
When it comes to the shop announcement, it's important to use keywords. You're only allowed a few characters, so make sure to mention what you sell.
2. Create shop sections
Shop sections are a great way to organize your products. They make it very easy for customers to browse through your store, and maybe pick up more items than one.
In addition to this, you can use Etsy shop sections to rank your Etsy store in searches for specific keywords. It can be a very effective SEO technique.
3. Find the best-selling products in your niche
In order to learn from your competition, you need to find the biggest Etsy stores that sell products similar to yours. For example, if you sell gold-plated jewelry, you need to find some successful stores that do the same.
Check out their best-selling items, and see what they did right. Look at titles, descriptions, product photography, reviews, etc. You don't need to copy what they did, just learn from their best practices, and put your own spin on it. People go to Etsy to find something unique, so get creative. What makes your product/store stand out?
4. Fill in the About Us section
Etsy gives you the chance to tell a story about your store, to give your potential customers a peek behind the scenes. Fill in the About Us section of your Etsy shop with information about you, your business, where you are located, how you design your products, etc.
Don't be afraid to add photos. And make sure to link your social accounts, and even your website, if you have one. All of this adds legitimacy to your store, and people will have more confidence to make a purchase.
5. Featured items
In your featured items list you should include your best-selling products, or the products that look the most attractive in your store. If you don't have any sales yet, choose the products that look the best to you. The products where you've invested most in product photography and in your product descriptions.
You might also like: 5 Simple Tips to Increase your Etsy Sales without Ads
Do you feel like you need a little help with your Etsy sales and traffic? If your stats look a bit low these days, or if you’re a new Etsy seller, this article is perfect for you. Discover our 5 Simple Tips to Increase your Etsy sales for free, without running ads!