In this tutorial, we show you all you need to know about organizing your products in a collection on your Shopify store.
If you're new to Shopify, this video tutorial is perfect for you. It's easy to follow, and it takes you step by step through the process of creating a collection on Shopify, and some key things you need to know about product collections. So, let's get into it!
What are collections on Shopify?
Collections are a way to organize your products in your Shopify store. They are particularly useful if you have a large catalogue of products. Collections make it easy for people to browse through your website and find the products they're looking for.
For example, if you sell multiple types of products in your Shopify store, like soaps, candles, and essential oils, you can create a collection for each product category. Once you add the collections to your website menu or to the main page, people can browse each category of the products. As opposed to seeing them mixed up all together in the same collection.
Is it important to have product collections on Shopify?
It's not imperative to have product collections in your Shopify store. It really depends on the type of business you have. If you have a one-store product, you definitely don't need to add collections. However, if you have a large inventory of products, with many categories and variations, adding collections can be a good idea.
Collections help when it comes to showcasing your products in an organized way. They can also help drive organic traffic to your website, if you do a good job when it comes to your SEO. We talk a bit about that in our video tutorial above.
Learn more about growing your Shopify store...
Managing a Shopify store can sometimes feel challenging, but it's also rewarding, if you love running your own business. Discover our free resources that help you grow you Shopify business organically.