Etsy Onsite vs Offsite Ads Fees Explained

Etsy Onsite vs Offsite Ads Fees Explained

What is the difference between Etsy Onsite vs Offsite Ads? 

New to Etsy and struggling to understand how their on-site and off-site ads work? We got you covered.

In this article, we look at the differences between Etsy on-site and off-site ads, and we share some useful tips on how to create smart ads that generate sales with a small invested budget.

Etsy On-site vs. Off-site ads

The main difference between Etsy on-site and off-site ads is the following: on-site ads only run on Etsy, while off-site ads run on different search engines, social media platforms, apps, and so on.

For example, if you run a search for a specific product on Etsy, let's say "soy candle", you will see that some listings that appear in your search results are marked with Ad by Etsy seller. This means that the seller runs on-site ads for those particular products, like in the example below:

Etsy on-site ads

When it comes to off-site ads, your products will be advertised by Etsy on other websites, social media platforms, and apps. And potential buyers will discover your products there, instead of the classic way, by running a search on

Etsy ads explained...

In the video below, we look at the differences between Etsy on-site and off-site ads. We explain how ad fees work and are cumulated for these types of ads. And we give you a few tips on how to build an audience and target it with specific keywords in your ads, instead of spending a huge budget on advertising with insignificant results. Check it out:


We know that ad fees can be quite difficult to understand, so if you have any questions after watching our video, make sure to leave them in a comment, and we'll get back to you as soon as we can!

For further information, we recommend consulting this extensive blog post about How Etsy Offsite ads work.

Grow your Etsy store effortlessly

If you want to learn how to grow your Etsy store, get more traffic and sales, make sure to check out our Etsy blog section. There we give you a lot of free tips and resources on how to grow your Etsy business.

If you’re new to Etsy, make sure to get our Ultimate FREE Guide to a Successful Start on Etsy - a free workbook that will take you step-by-step through the process of opening your Etsy store and listing your first product:

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